Sales Leadership Minor

Michigan State University’s Sales Leadership Minor is one of the best in the country and the only program of its kind nationwide that leverages the strengths of two nationally ranked colleges: the Broad College of Business and the College of Communication Arts & Sciences.

Selling is a fundamental part of not only business, but everyday life. Indeed, we are called upon to sell all the time – whether it is an idea, product, service, point of view, or ourselves! Building competencies in this area can enhance a student’s success across many professional disciplines. Moreover, a high percentage of both business and communications college students begin their careers in a sales role, and the sales leadership minor positions students to obtain and excel in sales positions with an array of excellent companies across many industries.slmgrads

Sales Leadership students have had 100-percent job placement for the last nine out of ten years. Professional sales internships comprise an important part of the student experience, as well as 200 hours of additional experiential learning. Students receive a world-class education that incorporates innovative sales and sales management research, service to the business community, and outreach initiatives.

Explore whether sales is the right career path for you!

The minor in Sales Leadership is available to students who are enrolled in bachelor’s degree programs at Michigan State University. Preference will be given to students in the Broad College of Business and the College of Communication Arts and Sciences. As space permits, students from other colleges desiring the minor will be considered on an individual basis.

Prerequisite Course: MKT 313 Consultative Selling helmet

Application Steps
To apply to the program, students must be enrolled in MKT 313, Consultative Selling, and they apply to the program mid-semester (March 22, 2019, for SS19; June 7, 2019, for US19; October 18, 2019, for FS19; March 20, 2020 for SS20) and submit it to the Sales Leadership Minor Managing Director with a copy of their resume (rumlerj@msu.edu). Steps to apply are:

  • Enroll in MKT 313
    • If the class is full: Go to the College of Business website and request an override for MKT 313 - in the space provided, mention that you are planning to apply for the Sales Leadership Minor
    • If there is room in the class: You will be allowed into the class. Students are not admitted to the minor until after grades are posted for MKT 313
  • Complete the application form steps below

Application Form
Admission is competitive and not all students who apply will be admitted. Here are the steps to apply:

  • Schedule an appointment with an advisor from your college to discuss the Sales Leadership minor (Broad College of Business – Kenneth Horne, hornek@broad.msu.edu); Communication Arts and Sciences – Sam Cho, samcho@msu.edu)
  • Click the following link to download and complete the application Sales Leadership Application Form
  • After completion, email the application document to rumlerj@msu.edu

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***NOTE:  New requirements will go into effect Fall Semester 2019***

New Requirements Effective FS19:

Section I:  Required Courses:

  • MKT 313 - Consultative Selling
  • COM 360 - Advanced Sales Communication
  • MKT 383 - Sales Management (pre-reqs:  MKT 313; MKT 300 for BUS majors, MKT 327 for non-BUS majors)
  • COM 325 - Conflict & Negotiation OR Participation on the Made in Italy Study Abroad Program (9 credits in 6 weeks first half of summer)
  • MKT 430 - Key Account and Customer Relationship Management (pre-reqs:  MKT 313, COM 360)
  • COM 483 - Professional Sales Internship (on-line class to be taken while at the internship site)

Section II:  500 Hours of Experiential Learning (must be pre-approved by the Managing Director to count for graduation; hours begin accumulating AFTER the student is admitted to the minor and students should keep a record of all hours)

REQUIRED AREAS IN WHICH HOURS MUST BE EARNED:

  • Required Sales Internship (COM 483) – 300 hours
  • GSLS Meetings (2 hours per meeting) – 50 hours
  • Work with a mentor one semester** – 15 hours
  • All-MSU Sales Competition* – 10 hours
  • Professional Development Conference* – 10 hours
  • Job Shadow Salesperson/Sales Manager** – 8 hours
  • GSLS Bootcamp* – 5 hours

ALTERNATIVE HOURS TO GET TO 500:

  • Sales Job (Retail, MSU Greenline) – 150 hours
  • National Sales Competitions – 60 hours
  • E-board of a MSU Registered Student Organization – 50 hours
  • Assist with COM 360 (invitation only) – 30 hours Community Engagement with
  • GSLS – 15 hours
  • Other

*Must complete at least once during the program, but can participate multiple times.

**Can complete more than once  

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Requirements for students admitted to the Sales Leadership Minor prior to FS19:

Section I: Required Courses:

  • MKT 313 – Personal Buying and Selling Processes
  • COM 360 – Advanced Sales Communication
  • MKT 383**  - Sales Manangement (pre-reqs: MKT 300 for BUS majors, MKT 327 for non-BUS majors)
  • COM 483 – Professional Sales Practicum

Section II: 3 courses (9 credits) of Electives from the following list (courses may double count for the student's major and the minor):

  • ADV 375 – Consumer Behavior
  • ADV 481 – Retail Strategy Analysis
  • CAS 492 – Special Topics in Sales (when available)
  • COM 325 – Persuasion and Social Influence
  • COM 340 – Leadership and Group Communication
  • COM 399 – Special Topics in Communication (must be sales-related)
  • MGT 475 – Negotiation and Conflict Management
  • MKT 302 – Consumer and Organizational Behavior
  • MKT 412 - Marketing Technology and Analytics
  • MKT 430 – Key Account and Customer Relationship Management
  • MKT 490 – Independent Study (must be sales-related)
  • MKT 491 – Special Topics in Marketing (must be sales-related)
  • SCM 371 – Procurement and Supply Management

 

Experiential Learning Hours – Minimum of 500 hours total, these areas required to earn the minor on the transcript; all experiential learning hours must be pre-approved by the Managing Director:

REQUIRED AREAS IN WHICH HOURS MUST BE EARNED:

  • Required Sales Internship (COM 483) – 300 hours
  • GSLS Meetings (2 hours per meeting) – 50 hours
  • Work with a mentor one semester** – 15 hours
  • All-MSU Sales Competition* – 10 hours
  • Professional Development Conference* – 10 hours
  • Job Shadow Salesperson/Sales Manager** – 8 hours
  • GSLS Bootcamp* – 5 hours

ALTERNATIVE HOURS TO GET TO 500:

  • Sales Job (Retail, MSU Greenline) – 150 hours
  • National Sales Competitions – 60 hours
  • E-board of a MSU Registered Student Organization – 50 hours
  • Assist with COM 360 (invitation only) – 30 hours Community Engagement with
  • GSLS – 15 hours
  • Other

*Must complete at least once during the program, but can participate multiple times.

**Can complete more than one at different locations.