Savvy executives, managers, and salespeople recognize the need for continuous improvement and the development of new skills as their careers progress.
We regularly offer the following two-day open enrollment executive development seminars (at MSU’s award-winning Henry Center for Executive Development) for sales professionals at various levels which include:
Audience: High level executives who define and lead the strategic direction for their sales organization
Overview: Success in today’s hyper-competitive customer-centric environment demands a strategic mindset. Too often, sales are approached from a purely operational or tactical perspective. Competitive advantage is built by creating superior customer value, which requires understanding and aligning with customers’ strategies. Thus it follows that a firm’s sales leadership should be integrally involved in strategy formulation. This program is designed to provide participants with the knowledge and tools required to direct the sales function strategically, enabling the firm to build the market-based capabilities needed for business success.
In addition, we also offer custom sales management programs to meet your specific needs. For more information or to enroll, please contact Executive Development Programs within the Broad College at edp@broad.msu.edu.